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Custom actions are tasks like adding a lead's contact information to a CRM or initiating a call with them and your business. They are tangible actions that you define and help enable TapChat to get its job done. If you need more custom actions, email support@discoverfire.ai.

A knowledge base is a collection of documentation, often SOPs, technical specifications, product details, pricing sheets, offer descriptions, company details, brand information or any context that should be used by your Agent. These documents are then given to the Agent as a frame of reference which it analyzes before making a decision or giving a response. They are particularly helpful for companies that require non-public information to be used in their day-to-day operations.

TapChat, TapSocial, and TapSEO can utilize the knowledge base to pair your voice with the AI's behavior, responses, and actions.

Yes! If you want the reports to generate recommendations that align with your strategies we will train an Agent that reflects that.

SERP stands for Search Engine Results Page. SERP is owned by Google which allows us to access results that rank under Google's Algorithm. It's an API that provides real time search engine results that we use to inform our TapSEO Agent.